Workshop overview
This 2 hour workshop provides a grass-roots introduction to Digital & Social Media marketing. Gain insights on setting up and growing your brand online using a range of platforms and channels in a cost-effective way. By the end of this session, attendees will have a practical understanding of how to nurture their digital profile, drive website traffic and build engagement on Instagram and other social media channels.
Learning Objectives
· Explore the range of digital channels available to you and their potential use in your garden design or landscaping business.
· Understand the mechanics & latest metrics behind digital & social media marketing and why they matter.
· Learn how to create a unique point of view for your business and turn this into a content marketing strategy to support growth.
Workshop Host | Mark Hardy
As an independent consultant, Mark has a rich history in brand management & digital marketing, having created and led some of the world’s most recognized brands. His marketing career includes senior leadership roles at Sony PlayStation, Sony Music, Disney, Syco (The X-Factor & Got Talent TV shows), Viber and Technicolor Creative Studios. Fascinated by ever changing trends in popular culture, consumer habits and technology, Mark believes in building brands that evolve with their audiences, ensuring cut-through, passion and ultimately brand fame.
During a sabbatical from his Marketing career in 2023, Mark studied Garden Design at The Inchbald School of Design in Chelsea and now runs his own residential design practice across London and The Southeast.
***Please note that this event will be recorded and will be made available to delegates after the event. For more information on recording and privacy please click here. Once you have booked onto the event an invitation register to the Zoom meeting will be sent via email, including information on how to join the meeting.