Part of the Cross Disciplinary Series of webinars
Beyond the Portfolio: Positioning Your Garden Design Business at the Top End
You're great at what you do. The gardens prove it. But if your website and branding don't say the same thing, the wrong clients keep turning up, and the right ones keep scrolling past.
Dan Hoye is a brand and web designer who works with garden and landscape designers. In this session he gets straight to the point on what holds established designers back and what to do about it.
You'll learn:
- Why your online presence might be selling you short, and how to make it look as good as your work
- How to position yourself as the expert, so a higher fee makes sense to the clients you want
- What makes a garden designer memorable at the top end, and how to show it in your portfolio
- How to get your website and socials bringing in enquiries, not just compliments
About Dan
Dan Hoye is a brand identity and web designer who works with garden and landscape designers. He helps established practices look as good as their work, so they win better projects and get paid what they're worth.
With a background in horticulture, Dan knows how much this industry runs on trust, reputation and first impressions. Through Dan Hoye Design, he creates strategy-led brands and websites and offers consultations, that help designers attract more of their ideal clients.
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Please note - this CPD will be recorded and may be made available in the SGLD Shop. By purchasing a ticket for this event, you agree to participate in a recording that may be made available for purchase. Your personal data will be processed in accordance with our privacy policy, a copy of which is available here.
If you do not wish to be on the recording, please turn off your camera and change your name by clicking on 'Participants' then on the three dots next to your name to 'rename'.