SGD RCO Scotland In Person CPD: Garden Designers Marketing Workshop - 8 Nov 2024

Helping your garden design business flourish - a practical marketing workshop

With:    Edinburgh Marketing Collective and supported by Business Gateway

Date:    8.11.24

Times: 10 am - 4 pm

Venue: Scottish Arts Club, 24 Rutland Square, Edinburgh EH1 2BW  https://scottishartsclub.com/

If you want practical tips, ideas and guidance on how to develop and grow your garden design business then this event is for you! Leave the workshop:

• With greater clarity around the best marketing for your business
• Knowing how to plan your marketing more effectively
• Understanding how to capture quality photographs and their impact
• With top tips around your social media (especially Facebook and Instagram)
• Being able to communicate clearly and concisely about your business
• With an understanding of Search Engine Optimisation (SEO)
• With worksheets and printed materials to take home
• Feeling inspired and motivated for your future marketing and business development!

We’ve brought together five local marketing experts to run this workshop

Confirmed speakers are:

• Jen Cadger - Belter Marketing – Specialist in Marketing Strategy and Planning for small businesses  https://www.beltermarketing.com/

• Donna Green - Donna Green Photography – how to capture the perfect photos to promote yourself and your work  https://www.donnagreenphotography.co.uk/
• Amy Canfield - The Social Hood  - for all things on Social Media  https://www.instagram.com/thesocialhood 
• Dympna McKenna - Dympna McKenna  - Copywriter  tips on how to write headline grabbing copy to get your business noticed   https://dympnamckenna.com/
• Sam Etherington -Seed and Solace https://seedandsolace.com helping you to get your business found online by understanding the secrets of search engine optimisation 

Plus, Business Gateway will be able to advise you on all the help and support available to new and existing businesses based in Scotland.

The format of the day will include a short talk from each expert with a practical exercise or activity. There’ll also be Q&A opportunities in groups later in the day.

Teas and coffees will be provided and lunches can be purchased from the venue.

Audience: For anyone that runs a garden design business, from start-ups to new and established practices – there’s always an opportunity to learn new ways to grow and develop your business.

Items to bring: Pen and paper for taking notes and your smart phone, tablet or laptop so you can access social media.And don’t worry if you don’t have access, there’ll be some examples to use instead.

This event is brought to you by your Regional Coordinators for the SGD Anna Blackwood and Marissa Carrara